Golden Asia Media is one of the leading Out-of-Home (OOH) advertising companies in Vietnam. With a nationwide network of nearly 14.000 Digital Screens and Giant Posters, Golden Asia offers brands the opportunity to appear naturally and elegantly throughout consumers’ daily journeys of learning, working, entertainment, and everyday experiences.
The Circle of Advertising – Life: A Multi-Touchpoint Media Ecosystem
The Circle Of Advertising Life
“The Circle Of Advertising Life” model is designed around one core idea: following audiences through the moments that define their everyday lives. At Universities, we connect brands with Gen Z – the generation shaping tomorrow’s consumer trends. In Coffee Shops and Milk Tea chains, we reach professionals and flexible workers during their most receptive moments of the day. While at the Fast-Food stores, we engage young families and early-career individuals where decisions are made.
Beyond daily routines, Beauty channel brings brands face-to-face with middle- and high-income customers who carry strong spending power and clear lifestyle values. Office Buildings and Hotels & Resorts then complete the circle, placing brand messages in front of business professionals and elite audiences in environments built on credibility and ambition.
Together, these six channels platform a seamless network delivering the right message to the right people, in the right place.
Sustainable Development Orientation
Golden Asia’s cultural activities are directed toward sustainable development
At Golden Asia Media, sustainable development is not only a goal we work toward – it is a practice embedded in everything we do. We cultivate a humane and inspiring workplace, and actively seek partnerships with non-profit organizations whose missions align with our values.
From 2026, a dedicated portion of airtime across our entire network will be reserved for content that truly matters – celebrating Vietnam’s landscapes, cultural heritage, and the spirit of its people, while amplifying community messages on environmental protection and meaningful living.
This belief in purposeful impact is what brought us to become a media partner of CanCham at the Children’s Cancer Run 2026, joining hands to carry a humanitarian message that deserves to be heard, and contributing to a future built on shared, lasting values.