On October 22, 2026, CanCham Vietnam hosted its 3rd Annual Consumer Trends Seminar at Hilton Saigon Hotel, welcoming over 100 participants for an afternoon focused on Vietnam’s economic outlook, investment environment, and consumer trends.
Centered on the topic “Is Consumerism Driving Vietnam’s Ambitious GDP Growth? If Not, What Is?”, six industry experts presented their analysis on the forces shaping Vietnam’s economic trajectory:
- Michael Kokalari (VinaCapital Fund Management): Key growth and non-growth sectors in Vietnam.
- Ralf Matthaes (IFM Research): Consumer confidence trends and their relation to GDP.
- Minh Dang (Dragon Capital Vietnam): Development across stocks, bonds, and investment funds.
- Richard Burrage (Cimigo Vietnam): The shift in Vietnam’s broader growth narrative.
- Harsh Chimata (NielsenIQ): Key drivers behind FMCG sector performance.
- Maslina M. Mokhtar (Kantar): Consumer spending dynamics and current purchasing behaviors.
A special thank you to the Consulate General of Canada in Ho Chi Minh City for its support, as well as to all participants who joined us and contributed to the discussion.
Events like this reflect the value of bringing together diverse perspectives to deepen our understanding of Vietnam’s market and identify opportunities for future growth.
Thank you for being part of the conversation. We look forward to seeing you at our next CanCham event!
Explore event moments below:
