Ho Chi Minh City, March 6, 2025 – Canadian Wood Vietnam recently participated in two of Ho Chi Minh City’s premier international furniture trade shows, the Vietnam International Furniture and Home Accessories Fair (VIFA Expo) and the Ho Chi Minh Export Furniture Fair (HAWA Expo), held from March 5–8 and March 5–7 respectively. Through these two trade shows, Canadian Wood Vietnam reaffirmed a strong presence and commitment to the growth and sustainable development of Vietnam’s growing wood industry.
The HAWA Expo and VIFA Expo are among the most anticipated annual trade shows, attracting international visitors and exhibitors from around the world. At HAWA Expo 2025, Canadian Wood Vietnam showcased furniture collections from four local manufacturers participating in their Canadian Wood Trial Program, including Minh Tien, Phu Khang Phat, Chan Hung, and Tuong An. Through the program, these factories were provided with Canadian lumber to use for their furniture collections, along with technical support from Canadian Wood. This initiative highlights Canadian Wood’s support to Vietnamese manufacturers to access new materials and expand their networks with potential buyers.
At VIFA Expo 2025, in its 16th year, Canadian Wood Vietnam engaged with international attendees from across the globe. This marks Canadian Wood Vietnam's fifth time at the expo, showcasing an innovative booth featuring furniture collections made from five key Canadian softwood species: Western Hemlock, Douglas Fir, Western Red Cedar, Yellow Cedar, and Spruce-Pine-Fir (SPF). Furniture color panels displayed at the trade show featured a diverse range of shades, from light to dark, offering visitors a closer look at the versatility and compatibility with various finishes and colors.
“We are encouraged by the growing awareness and interest in Canada’s sustainable wood products, as reflected in the significant turnout at these trade shows,” said Mr. Vince Tran, Country Director of Canadian Wood Vietnam. “Our priority is to support manufacturers in selecting and utilizing wood species from British Columbia, Canada for high-quality furniture applications. These activities are part of our work in this important market and our contribution to the growth of Vietnam’s wood industry.”
Canadian Wood Vietnam, as a non-commercial entity, remains dedicated to fostering the local market through education, promotion, and training initiatives. Since its entry into Vietnam in 2018, it has become a trusted resource, offering knowledge and professional guidance to support manufacturers accessing sustainably sourced wood from British Columbia, Canada along with full technical support.
"As sustainability and eco-friendly products become central to furniture manufacturing, Canadian species have gained significant popularity,” shared Mr. Vince Tran. “Positive feedback from manufacturers and furniture designers further reinforces the versatility and suitability of our products for a wide range of applications."
In 2024, according to Vietnam’s General Department of Customs, Vietnam’s wood and furniture exports surged to $16.25 billion, marking a 20% increase from the previous year and solidifying the country’s position as a global furniture manufacturing hub. As the industry targets $18 billion in exports by 2025, manufacturers are increasingly prioritizing sustainability, legal sourcing, and transparency. The shift toward certified wood, and sustainable production is not just a response to regulatory requirements but a necessary move to align with evolving global market trends.
Amid the growing demand for sustainable materials, Canadian wood stands out as a trusted resource and global leader in sustainable forest management. Canada accounts for nearly 41% of all certified forests globally, the largest share of any country. Lumber imported from Canada meets rigorous standards set by global certification programs, the Programme for the Endorsement of Forest Certification (PEFC) and the Forest Stewardship Council (FSC), providing Vietnamese manufacturers with reliable access to legally, sustainable sourced, high-quality wood that complies with the requirements of global retailers.
By participating in these trade shows—part of an array of annual activities, Canadian Wood Vietnam continues to build awareness, promote sustainable wood solutions, and expand its presence in Vietnam’s thriving wood industry. This ongoing engagement not only strengthens its industry presence but also highlights Canadian Wood Vietnam’s dedication to connecting Vietnam’s manufacturers with reliable sources of sustainable, certified wood products.
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ABOUT CANADIAN WOOD VIETNAM
Canadian Wood Vietnam is part of Forestry Innovation Investment (FII), a provincial agency of the government of British Columbia (B.C.), Canada focused on developing markets for forest products. Canadian Wood promotes B.C. and Canada as a global supplier of quality, environmentally responsible wood products from sustainably managed forests. Through market development programs, Canadian Wood works closely to support Vietnam’s wood industry professionals including furniture manufacturers, designers and wholesalers to educate and inform about the advantages of using B.C. wood products.
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