HCMC, 23 October 2019, at the Special Event “I Choose The Sun – For The Bright Future”, Sun Life Assurance Company Limited (Sun Life Vietnam) to announce Miss H’hen Niê as its Brand Ambassador. H’hen Niê will accompany Sun Life Vietnam in activities for the community development in Vietnam.


With the purpose to help clients achieve lifetime financial security and live healthier lives, apart from doing business, Sun Life Vietnam has also contributed to programs for sustainable development. On that journey, Sun Life Vietnam has found the partner who shared with the same values with Sun Life Vietnam to spread the message “I choose the sun – For the bright future” to the community.


At the event, Mr. Larry Madge, Sun Life Vietnam Chief Executive Official said: “Through her activities, we found that Miss HHen Nie is the right partner who will together with us promote good values to the society. Miss H’hen Nie will join us in community programs to build a healthy lifestyle raising health awareness as well as to provide financial management knowledge”.


“I’m honored and proud to accompany with Sun Life Vietnam. This is an opportunity, as well as a challenge for me to perform well the role of Brand Ambassador for a global financial brand, with over 154 years of strong development. I’m really impressed when all activities of Sun Life is to help community achieve financial and healthy security. As a Brand Ambassador, I will not only be a positive inspirer through community projects of Sun Life Vietnam, but also do all things to help people understand the humanity values of life insurance.”   – H’hen Niê said.


H’hen Niê is a positive inspiration through her commitment, achievements and contributions to society. She not only uses her reward for doing charity, but also contributes to build libraries for poor children, street lighting for her hometown and helps with raising funds for many other charities. H’hen Niê is an inspiration for people to lead their lives, to live optimistic, healthy and useful for the community.


As the Brand Ambassador of Sun Life Vietnam, H’hen Niê will take part in the communication “I Choose The Sun – For the Bright future”; particularly, she will go along with Sun Life in CSR projects:


  • “Sun Life Resolution Run” – to raise awareness of importance for active lifestyles against diabetes.


  • Program “Live healthier lives – Basketball hoop installation” for schools nationwide to help students build a habit of doing exercise, a healthy lifestyle from their young age.


  • Program “Woman with Personal Financial Management” through series of workshops across the country to provide the financial management skill for women; then, helping them be more confident, optimistic for a stable, happy family life.



Sun Life is a leading international financial services organization with 154 years of experience that comes from Canada. After 6 years of development in Vietnam, Sun Life has already established itself as the industry pioneer and market leader in pensions for both individual and corporate clients and was recognized as one of the most trusted Life Insurance in Vietnam.  The company expansive network of 54 branches and customer care centers located in nationwide. During the life of operation, Sun Life has achieved multiple awards from domestic and foreign prestigious organizations, such as Top 10 most reputable insurance companies in Vietnam announced by Vietnamnet & Vietnam report; “Top 100 best products and services for families and children in 2019” by Social Labor Newspaper, Family and Children Magazine; “Best Life Insurance Solutions Provider – Vietnam 2018, 2019” by the International Finance Magazine (IFM).


About Sun Life

Sun Life is a leading international financial services organization providing insurance, wealth and asset management solutions to individual and corporate Clients. Sun Life has operations in a number of markets worldwide, including Canada, the United States, the United Kingdom, Ireland, Hong Kong, the Philippines, Japan, Indonesia, India, China, Australia, Singapore, Vietnam, Malaysia and Bermuda. As of June 30, 2019, Sun Life had total assets under management of $1,025 billion. For more information please visit

Sun Life Financial Inc. trades on the Toronto (TSX), New York (NYSE) and Philippine (PSE) stock exchanges under the ticker symbol SLF.

Note to editors: All figures in Canadian dollars

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